Issue time:2018-09-21 16:17:19 source:派勒地垫 views:1357

　　The way that the floor mats enter China is the same as the way that the cleaning industry enters China. They were originally originated in high-end places such as five-star hotels. With the development of China's economy, consumers are increasingly aware of the benefits and value of floor mats. Buildings and places with different formats such as shopping malls, office buildings, schools, fire stations, property units, scenic spots, etc. are also increasingly demanding floor mats, Floor mats have become an indispensable clean "small guard" at the entrance of all walks of life.

　　There are a lot of "doorways" in the small floor mats. In order to explore the development of floor mats in China, Ding Guilin, a reporter of Modern Cleaning magazine, interviewed Huang Ya, the general manager of Shanghai Pyler Environmental Protection Technology Co., Ltd. (hereinafter referred to as "Pyler"). During the exchange, he learned about the development and operation of Pyler and the origin of the floor mats in China.

　　Consumption upgrading calls for professional floor mat service providers

　　Generally speaking, the ground can be divided into soft ground and hard ground, soft ground refers to carpet, hard ground refers to floor tile, wood floor, etc., and floor mat is a new product between soft ground and hard ground, which is mainly used in many high-end places such as hotels, guesthouses, restaurants, office buildings, etc. The area of soft ground in some high-end places accounts for more than 75% of the total ground area, This also contributes to a unique corporate image display and style of these places, so the maintenance and protection of soft ground is particularly important.

　　If the main function of the carpet is decoration, then the function of the floor mat is more practical. In addition to the same decorative function as the carpet, the floor mat takes on the tasks of dust removal, water absorption, mud removal, anti-skid, etc. from the door. In some special occasions, it can also play the role of anti fatigue and anti-static.

　　"The constantly upgrading nature of consumer demand requires professional floor mat service providers to provide professional products, planning and service solutions. It is against this background that Paller was founded. Since its inception, Paller has been committed to professional products and services, helping customers to truly solve various ground safety and pollution problems from the source, improving the indoor environment image, protecting indoor and outdoor paving materials, improving indoor air quality, and alleviating staff Occupational fatigue reduces the comprehensive cleaning cost of enterprises. "

　　When talking about the original intention of Pyler, Huang Ya said that, "On the eve of its establishment in 2008, Pyler was positioned as a leading supplier of ground safety and pollution control systems in China. It began to pay attention to some international standards of floor mats, investigate customers of star rated hotels, analyze their needs from five-star hotels, and then step by step contact with different business types such as property companies, office buildings, shopping malls, enterprises, hotels, and public transport, and develop and produce high-quality products according to different customer needs.

　　Pyler is well aware that floor mats are consumer upgrading products. People go through a process from recognizing recognition to meeting customers' personalized needs. With the upgrading of consumer concepts, the demand for ground safety and anti pollution will also be upgraded. This indirectly points out a direction for the development of Pyler, that is, constant upgrading and innovation. "

　　Innovation makes Pyler not afraid of international competition

　　The development of China's floor mat industry is currently at the primary stage of development, and there is still a gap compared with the United States, Japan and Europe. With the continuous improvement of the domestic market environment, the gap is actually an opportunity.

　　To narrow the gap, Pyler has spared no effort in innovation, which is inseparable from its accurate positioning. After understanding the needs of users, Pyler began to focus on the design, research and development, production, manufacturing and sales of various types of floor mats. It has obtained more than 10 patents for product invention, utility model and more than 15 product appearance patents. Huang Ya believes that innovation gives Pyler the opportunity to continue to grow and not be afraid of competition with international peers.

　　"One recruit and eat all day" is not suitable for the era of rapid development. Only constant change and innovation can become strong in the era of increasingly fierce competition. "Innovation is the source of development for any enterprise. On the one hand, the development of floor mats in China is an emerging 'developing' product, which determines that we should not be conservative in the original products. We should have market thinking, attach importance to user information feedback, 'approach' our customers, and urge us to develop better products according to customer needs.

　　On the other hand, the achievements of innovation are based on the emphasis on product intellectual property, and the development of intellectual property in China lacks a healthy environment. In recent years, Pyler has also paid attention to the protection of some independent intellectual property rights, invention patents and utility model patents, and has accumulated a certain amount. As middle and high-end customers have higher and higher requirements for products, only when we own our own intellectual property rights and transform them into competitiveness can we help us provide customers with better products and services. "

　　Pyler's ability to win in the competition of Shanghai Disneyland, Starbucks and other projects among international peers is sufficient to prove its strength. Keeping abreast of international development trends, based on China's national conditions, continuing to innovate and not afraid of international competition, it also confirms the vision and insight of Pyler's management as a supplier of ground safety and pollution control systems.

　　Pyler not only sells products, but also pays more attention to services and solutions

　　According to the statistics of American authoritative institutions, 85% of indoor dust is brought in by human sole; In sunny days, 0.58g of soil or dust is brought into the room each time. If no special measures are taken, the dust is scattered throughout the room; In rainy and snowy weather, the amount of dust carried is 12-15 times that in sunny days; Without the protection of floor mats, 1500 people can wear 42% of the floor or floor care wax or other care products within 2 meters from the door; The 1000 people who enter the room from the outside can bring more than 11kg of dust every day. Every year, more than 300000 injuries are caused by slips and falls. This data is enough to show that the role of floor mats in protecting ground pollution and ensuring safety cannot be underestimated.

　　A series of floor mats developed and produced by Pyler have been praised and loved by many users in shopping malls, hotels, property management, subways, high-speed railways, hospitals and other fields since their listing. The products cover three major series: commercial, industrial and household. For different customer needs, Pyler can provide customized solutions. Huang Ya said that no buildings are the same in rows, and floor mats are needed at the entrances and exits of halls, corridors, workplaces, toilets and other places to solve the ground pollution. Based on the use attribute of the floor mat, it is decided that Parlor is not only selling products, but also selling services and solutions.

　　How to do this? Huang Ya gave the answer:

　　First of all, Pyler has a wealth of cases about what products are needed in different formats. Based on the accumulation of nearly 10 years, Pyler has contacted many high-end customers such as enterprises, hotels, industrial industries, automobile manufacturing, household appliances, etc. According to their needs and feedback, Pyler has deeply realized the importance of product and service upgrading and has always been innovating.

　　Secondly, Pyler has a perfect team training mechanism, supported by the improvement of R&D and production tools, and can come up with professional and standardized service plans when facing the needs of different customers, so that customers can choose services according to their own needs, and truly achieve customization and standardization. This is the soft advantage that Pyler has accumulated over the years and has become its core competitiveness. Thirdly, Pyler has a perfect ERP (enterprise management system) and CRM (customer relationship management system) systems, which can standardize the enterprise operation and customer service process, and ensure that the product size error before and after the customer customized product is reduced to the millimeter level from the specification measurement to delivery.

　　Finally, through the system management tool, we can pay attention to the quantity of orders in real time, quickly analyze the needs of users in different regions, and quickly respond.

　　Only when the information flow in each chain is connected seamlessly can we ensure that the products that customers get are customized, which benefits from standardized processes and services, standardized sales tools and solution packages. Pyler has set up sales networks and offices and branches in Central China, North China, South China, Southeast China and other regions. In order to fill the gap in sales regions, it has really opened up the "last mile" of sales and services, which is rare in the industry, Huang Ya pointed out, "This layout is the future development direction of the company. As the national standardization requirements become higher and higher, Pyler will also get closer to the end customers and accurately serve our customers."

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