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Peller: We not only sell products, but also focus on services and solutions.

Issue time:2018-03-06 09:29:35 source:派勒地垫 views:1662

Text / reporter Ding Guilin

The mats entered China, and the way to enter the country with the cleaning industry can be said to have the same goal. It originated from high-end places such as five-star hotels. With the development of China's economy, consumers are increasingly aware of the benefits and value of floor mats. There are more and more demand for floor mat products in shopping malls, office buildings, schools, railway stations, property units, scenic spots, etc. The mat products have become an indispensable clean "small guard" at the entrance of all walks of life. . The small door mats contain a lot of "doorways". In order to explore the development of the floor mats in China, the author interviewed Huang Ya, general manager of Shanghai Paile Environmental Protection Technology Co., Ltd. (hereinafter referred to as "Pyle"), in the exchange. I learned about the development and management of Pellet and the development of the mat in China.

Consumption upgrade calls for professional floor mat service providers

Generally speaking, the ground can be divided into soft ground and hard ground, soft ground refers to carpet, etc. Hard ground refers to floor tiles, wooden floors, etc., and the mat is a new product between soft ground and hard ground. It is mainly used in many high-end places such as hotels, hotels, restaurants, office buildings, etc. The area of soft ground in some high-end places accounts for more than 75% of the total floor area, which also makes a unique corporate image display of these places. And style, so the maintenance and protection of soft ground is particularly important. If the main function of the carpet is decoration, then the function of the mat is more practical. In addition to the decorative function as the carpet, the mat will take on tasks such as dust removal, water absorption, mud removal and anti-skid from the door. It can also play a role in anti-fatigue and anti-static in special occasions.

“The ever-evolving consumer demand attribute requires professional floor mat service providers to provide professional products, planning and service solutions. Pellet was established in this context. Pelle has been dedicated to professionalization since its inception. Products and services to help customers truly solve various ground safety and pollution problems from the source, enhance the indoor environment image, protect indoor and outdoor paving materials, improve indoor air quality, ease employee fatigue, and reduce the overall cleaning costs of enterprises. Le founded the original intention, Huang Ya said, "On the eve of the establishment of Paler in 2008, it was positioned as the leading supplier of ground safety and pollution control systems in China, began to pay attention to the international standards of some floor mats, and researched star hotel customers from five stars. Departing from the hotel, analyzing its needs, and then step by step contact with property companies, office buildings, shopping malls, enterprises, hotels, public transportation and other different formats, research and development and production of quality products according to different customer needs. Pellet deep floor mat products is a consumption upgrade Class products, people need to experience recognition and recognition to meet the individual needs of customers In a process, as the concept of consumers is upgraded, the demand for ground safety and pollution resistance will also be upgraded. This indirectly points to a direction for the development of the company, which is to continuously upgrade and innovate."

Innovation makes Peller not afraid of competition from international counterparts

The development of China's mat industry is currently in the primary stage of development. Compared with the United States, Japan, and Europe, there is still a certain gap. As the domestic market environment continues to improve, the gap is actually an opportunity.

In order to close the gap, Peller has spared no effort in innovation, and it is inseparable from its precise positioning. After understanding the needs of users, Pellet began to focus on the design, development, manufacturing and sales of various application mats. It has obtained more than 10 product patents, utility model patents and more than 15 product appearance patents. Huang Ya believes that it is innovation that gives Perle the opportunity to grow and be able to compete with international counterparts. "A trick to eat all over the sky" has not adapted to the era of rapid development. Only by constantly changing and innovating can it become stronger in an era of increasingly fierce competition. "Innovation is the source of development for any enterprise. On the one hand, the development of floor mat products in China is an emerging 'developing' product, which determines that we should not be old-fashioned in the original products, we must have market thinking, Paying attention to the feedback of users, 'going closer' to our customers, prompting us to develop better products according to customer needs. On the other hand, the results of innovation are based on the importance of intellectual property rights of products, and the development of intellectual property in China lacks a healthy In recent years, Pellet has also paid attention to the protection of some independent intellectual property rights, invention patents, utility model patents, and has accumulated a certain amount. With the higher and higher requirements of high-end customers, we only have our own intellectual property rights. Being owned and transformed into competitiveness will help us to provide better products and services to our customers."

In the competition of Shanghai Disney, Starbucks and other projects, Pyle can win the international peers to prove the strength of Pyle. Keeping up with the international development trend, based on China's national conditions, constantly innovating and not afraid of international competition, it has once again confirmed the vision of Pellet as the manager behind the ground safety and pollution control system.

Pellet not only sells products, but also pays attention to services and solutions.

According to the statistics of the US authorities: 85% of indoor dust is brought in by the soles of people; in the sunny days, the soil or dust brought into the room by each person is 0.58 grams. If there are no special measures, these dusts are scattered indoors. In rainy and snowy weather, the amount of dust carried is 12 to 15 times that of sunny days; without the protection of the floor mat, 1500 people can wear about 42% of the floor or floor care wax or other care products within 2 meters from the door. 1000 people who enter the room from outside every day can bring more than 11 kilograms of dust. More than 300,000 injuries per year due to slipping and wrestling. This data is sufficient to show that the role of floor mats in protecting against ground pollution and ensuring safety is not to be underestimated.

The floor mat is a product that effectively scrapes dirt and moisture at the entrance, keeps the floor clean and tidy, and ensures safety and environmental improvement. Owners or consumers can choose the right material according to different construction formats and uses. Under normal circumstances, according to the floor mat material is divided into nylon, polyester, polypropylene, acrylic, cotton, microfiber, coconut fiber, rubber flocking, cotton fiber, PVC (polyvinyl chloride), polypropylene, nylon, aluminum alloy, etc. According to the use, it can be divided into outdoor pad, indoor pad, well pad, elevator pad, advertising LOGO pad, etc.; according to the function, it can be divided into sanding, dusting, water absorption, anti-slip, image display, anti-fatigue, etc.; Wire type, Z type, concave and convex type, modular type, aluminum alloy floor mat, carpet floor mat, etc.; according to the use area, it is divided into the outside of the gate, the door inside, the welcome reception, the elevator hall, the bathroom, the bathroom, the passage, the kitchen Operating room, factory workshop, clean room, stairs, hospital operating room, restaurant outlet, executive lounge, sports hall/gym, pool/dressing room, entrance area, etc.

Because of its wide application, the floor mat can be laid in various areas, such as dust and scraping sand absorption pad inside and outside the door, wet suction pad in the wet area, and hydrophobic anti-skid pad in the tea room and bathroom. They can prevent precautionary cleaning while improving the aesthetics and safety of the entrance and exit. They can also improve the service life of the indoor floor or floor, reduce maintenance costs and keep the room clean. As a non-electric cleaning tool, the floor mat can provide 24-hour cleaning protection, prevent and reduce ground pollution, and effectively reduce the labor cost required for cleaning. These are the reasons why the floor mat is favored by users.

A series of floor mat products developed and manufactured by Peller have been well received and loved by users in many shopping malls, hotels, properties, subways, high-speed rails, hospitals and other fields since its launch. The products cover three series of commercial, industrial and household. Pare can provide customized solutions for different customer needs. Huang Ya said that none of the buildings are the same. Hall entrances, corridors, and workshops. Floors, toilets and other places need floor mats to solve the ground pollution environment. Based on the use properties of the floor mat, it is decided that the company is not simply selling products, but also selling services and solutions. How to do this? Huang Ya gave the answer: First of all, Peller has a rich case accumulation of what kind of products are needed for different formats. Due to the accumulation of nearly 10 years, Pyle has contacted many high-end customers such as enterprises, hotels, industrial autos, and households. Based on their needs and feedback, Peller deeply understands the importance of upgrading products and services. To make it always innovative. Secondly, Pyle has a perfect team training mechanism, supplemented by the improvement of R&D and production tools. It can provide professional and standardized service solutions when faced with the needs of different customers, so that customers can choose services according to their own needs and truly do Customized and standardized. This is the soft advantage that Pyle has accumulated over the years and has become its core competitiveness. Once again, Peller has a complete ERP (Enterprise Management System) and CRM (Customer Relationship Management System) system, which can standardize the operation of the enterprise and serve the customer process, ensuring the product size error from the measurement of the customized product to the delivery. Reduced to millimeters. Finally, through system management tools, you can pay attention to the amount of orders in real time, quickly analyze the needs of users in different regions, and respond quickly.

Only the flow of information on each chain is seamless, and the products that customers get are customized, thanks to standardized processes and services, standardized sales tools, and solution packages. In the Central China, North China, South China, Southeast and other regions, Pellet has set up a sales network and set up offices and branches. In order to make up for the gap in the sales area, it has really opened up the “last mile” of sales and service. It is rare, Huang Ya pointed out, “This layout is the future direction of the company. As the requirements of national standardization are getting higher and higher, Peller will be closer to the end customers and serve our customers with precision. ""

The traditional manufacturing industry should be optimized and upgraded, not only in the upgrading of product technology, but also in the upgrade of the "people-oriented" concept.

General Secretary Xi Jinping of the 19th National Congress of the Communist Party of China proposed "supporting the optimization and upgrading of traditional industries, accelerating the development of modern service industries, and aiming at raising the level of international standards." This pointed out the direction and path for upgrading the mat industry. The traditional manufacturing industry should be optimized and upgraded, not only in the upgrading of product technology, but also in the upgrade of the "people-oriented" concept. The weighting of the customer's customized needs is reflected in the product itself injecting more humanistic care. Specifically, a big problem in the upgrading of traditional manufacturing enterprises is the improvement of the working environment of employees, which is often overlooked by many companies. But for the production company to be able to see the staff's inner demands. According to the Pellet research, in order to improve the working environment of employees and improve work efficiency, in addition to the safety improvement of the ground environment, some measures must be taken to alleviate their fatigue. The floor mats can just “can be taken seriously”, such as shopping malls, medical, education. Workers need to take some supplementary measures to reduce physical discomfort caused by standing for a long time and avoid some occupational diseases. Huang Ya said: "The developed countries have already put 'people-oriented' into the labor law. For China, the state pays more and more attention to the industrial production environment, and it is related to the safety of operations in the production environment and the occupational health of employees. Requirements, in this case, the demand for floor mat products will also increase, which is a good news for our mat production companies, but also always motivate us to make our products and services better. More detailed."

Conclusion

“Every industry must have new products and services to meet the diversified needs of customers. In the future, the development of the mat industry will involve more fields, and Peeller will also dig deeper into the consumer demand of more people in the industry. Keeping up with the trend of the times, we will showcase good solutions, ideas and services. The mat industry is an industry that can compete with international peers in many industries in China.” Huang Ya said proudly.

 

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